SAP Unveils Next Step for the Cloud powered by SAP HANA

PALO ALTO, Calif. — March 5, 2014 —

Customers can now benefit from both the breakthrough power of the SAP HANA® platform and the simplicity of the cloud. SAP AG (NYSE: SAP) today announced next steps toward delivering on its cloud strategy. Simplified pricing, deployment and accessibility options for SAP HANA herald a significant business shift to cloud-based consumption and pricing models. SAP announced new offerings for SAP HANA Cloud Platform. Customers now have the ability to choose from three offerings: SAP HANA AppServices, SAP HANA DBServices, and SAP HANA Infrastructure Services. These announcements were made during a press conference held from Palo Alto, California.

"Today, we are simplifying access and expanding the market reach for SAP's breakthrough SAP HANA platform," said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Products & Innovation. "With these steps, customers and partners can experience the power of SAP HANA and build amazing applications in any way they choose to chart new frontiers in cloud-based software without compromise."

SAP HANA Offers New Pricing and Consumption Model

New pricing options for SAP HANA intend to broaden the reach of the SAP HANA platform and make it easily accessible to everyone starting with a base price with add-on options available as desired. Customers buy through a consumption model and can either implement end-to-end platform use cases or choose additional options as needed such as predictive analytics, spatial processing and planning. This significantly increases the opportunities to get started with SAP HANA and affords customers the ultimate ability to innovate.

SAP HANA Cloud Platform Delivers Choice With New Offerings

To address the growing apps economy, SAP announced new and enhanced offerings for SAP HANA Cloud Platform. Startups, ISVs and customers can now build new data-driven applications in the cloud. This platform-as-a-service (PaaS) offers in memory-centric infrastructure, database and application services to build, extend, deploy and run applications. SAP HANA Cloud Platform is available today via SAP HANA Marketplace. Customers can gain access to SAP HANA in as little as 30 minutes and immediately benefit from a unified platform service for next-gen apps, and can easily buy, deploy and run with the flexibility of a subscription contract.

SAP HANA Marketplace Simplifies Purchasing Experience

The new SAP HANA Cloud Platform offerings are available for a simplified trial and purchase experience in sizes ranging from 128 GB to 1 TB of memory on SAP HANA Marketplace, an online store that lets customers learn, try, and buy applications powered by SAP HANA. SAP Fiori™ apps and hundreds of startups and ISVs offerings are also available on the site.

SAP HANA Innovation Breakthrough With SAP Genomic Analyzer

The SAP HANA platform continues to change the world of compute and what is possible. SAP is paving the way for real-time personalized medicine with SAP Genomic Analyzer, a new application powered by SAP HANA that aims to allow researchers and clinicians to find breakthrough insights from genomics data in real time. Currently in the early adoption phase, key planned benefits include faster data processing through various stages of genomics pipeline — alignment, annotation and analysis — and immediate analysis of data in minutes rather than days. Researchers are envisioned to be able to analyze genetic variants of large-scale cohorts to find patterns of variation within and between populations. With better identification of clinically actionable genetic variants and real-time visibility into "in-the moment" situations, clinicians shall be able to understand and personalize care to patients with diseases such as Type II diabetes.

A replay of today’s event will be available

here. For more information, visit the SAP Newsroom.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run SAP Unveils Next Step for the Cloud powered by SAP HANA® Page 2

better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

www.sap.com.

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